Every aspect of Mercury’s approach is designed to make our development process as positive as possible for our clients and to ensure the best website result.

Phase I:  Discovery

• Determine Web Objectives
• Describe Business Processes
• Identify Target Audiences
• Recognize Current and Future Areas of Opportunity

Phase II:  Analysis & Planning

• Initial Benchmarking
• Information Architecture
• Technology Systems
• Brand Integration
• Functionality
• Design and Content Parameters

Phase III:  Design

• Incorporation of Business, Marketing and Branding strategies
• Creative Concept & Visual Design
• Graphical Interface Development
• Navigation and Ease of Use
• Systems Architecture
• Database Content

Phase IV:  Development

• CMS Conformation
• Application Component Development
• Integration of Legacy Systems
• Implementation of 3rd party Software Applications
• Search Engine Optimization
• Quality Assurance and UsabilityTesting

Phase V:  Post Launch

• 90 Day Warranty Period
• 3 and 6 month SEO Review
• Discuss Desired Future Initiatives